De Weldaad was founded in 2002 in Amsterdam. After running a flower shop and working as a decorator for 15 years I started to sell antiques, vintage and home and lifestyle accessories as De Weldaad. I have always loved to travel and was inspired by all the beautiful handicraft items I found. In 2009 a second shop was opened in an old garage in the historical centre of Amsterdam on the Noordermarkt. At the same time the wholesale started and for several years I worked on a collection of my own. With colleague Rinske we started to travel to India a few times a year. Visiting all factories we work with. It is important for us to work with artisans in an ethical and responsible way.
Our wholesale company started to grow and our beautiful handmade collection contains textiles, recycled glass, brass decorations, handforged iron products and mirrors. Currently we are working on a lifestyle collection together with women empowerment company Sambhali. We support this NGO.
In 2019 De Weldaad moved to a large warehouse with a showroom in Aalsmeer and we opened 2 cash&carry locations in Aalsmeer (TICA) and Venlo ( Trends&Trade).
Our name 'Weldaad' is Dutch for 'pleasant atmosphere' and 'a treat for body and soul'. We think that your home is the place of well-being and inspiration. We work with a focus on building strong business relationships with all of our suppliers, so that we can work together towards mutual success. Our primary focus is on fair and transparent relationships.